How do you maintain confidentiality during the sale process?

Confidentiality is the foundation of our process, not a feature. We use anonymised teasers when approaching buyers, staged information disclosure, and NDAs at every stage. Your staff, clients, and competitors will not know you are considering a sale unless you choose to tell them.

Why should I choose a specialist fire safety broker over a generalist?

A generalist broker sells businesses across every sector and is unlikely to understand BAFE SP203, SP101, or SP207, what FIA membership tells a buyer, or which PE platforms are actively acquiring fire safety businesses. Sector expertise means we position your business correctly and attract the right buyers, which directly affects the price you achieve.

What makes us different.

The questions you should ask any broker, and why our answers matter.

Fire safety detection and suppression equipment

Six reasons fire safety owners choose us.

Sector Expertise

We work exclusively with fire safety businesses. We understand BAFE SP203, SP101, and SP207, FIA membership, LPCB and UL third-party certification, commercial vs domestic contract values, BS 5839 compliance cycles, workshop and fleet management, and engineer recruitment challenges. This knowledge means we position your business correctly and attract the right buyers.

Active Buyer Register

We maintain a pre-qualified register of buyers actively seeking fire safety acquisitions: compliance groups owned by private equity (investment firms that buy companies to grow and sell on), national groups expanding geographically, regional firms in the same trade, and qualified individuals. We do not advertise your business on public listing sites.

Free Initial Consultation

The first conversation is free and confidential. For a sale, it is a fee agreed in writing before we start. No surprises at any stage.

Competitive Tension

We do not find you one buyer and hope for the best. We create a structured process that generates multiple interested parties. Competition between buyers is the single most effective way to maximise your sale price.

Complete Confidentiality

Your staff, clients, and competitors will not know you are considering a sale. We use anonymised teasers (short summaries that do not name you), staged information disclosure, and signed confidentiality agreements at every stage. Confidentiality is not a feature of our service. It is the foundation.

Process Clarity

We tell you exactly what happens at each stage, what documents you will need, how long each phase takes, and what to expect. No surprises, no ambiguity, no pressure.

Simon still runs every sale himself. The rest of the team help owners prepare in the years before a sale, through the Reads Pre-Sale Programme.

Questions to ask any broker.

1 Do you specialise in my sector, or do you sell all types of businesses?

2 How many fire safety businesses have you sold in the past 12 months?

3 Will my business be advertised on public listing sites?

4 Do you charge any upfront fees, retainers, or marketing costs to the seller?

5 How many interested buyers can you typically generate for a business like mine?

6 Who will manage my sale day to day? Will I deal with a senior person or a junior?

7 What is your average time to completion?

8 Can you explain exactly how you maintain confidentiality at each stage?

We are happy to answer every one of these questions in detail. If a broker cannot, or will not, that tells you something.

See the difference for yourself.

Tell us about your business and we will be in touch within two working days.

Thank you for getting in touch.

We have received your enquiry and will be in contact within two working days. Everything you have shared is treated in the strictest confidence.