Privacy Policy
How we collect, use, and protect your personal data.
Last updated: Oct 2026
How we found your details
If Simon Read has emailed you about selling your business, your details came from the sources below, and you can be removed at any time.
Where your details came from
Your name and role come from the public register at Companies House, which lists the directors and people with significant control of every UK limited company. Your email address is either published on your company's own website or follows the format your company uses for its addresses, and we check that it is valid before we use it.
We only email business addresses on a company's own website domain. We never use personal or free webmail addresses, and we do not email sole traders or partnerships.
What we hold
We hold your first name, your business email address, and your company's name and registered details. We do not hold your home address, phone number or date of birth.
Why we may contact you
Our lawful basis is legitimate interests. We help owners of businesses like yours to sell them, and letting a company owner know that buyers are looking for businesses like theirs is a normal part of that work. We have weighed this against your interests: we email no more than once in any four weeks, and you can stop it with one click.
How to be removed
Every email we send ends with a line that removes you with one click. You can also reply asking to be removed, or email enquiries@firesafetybusinessforsale.co.uk. Once you are removed, we keep your email address only on our suppression list, so that you are never contacted again.
Your rights
You can ask what we hold about you, ask us to correct or delete it, or object to us using it, by emailing enquiries@firesafetybusinessforsale.co.uk. We always act on an objection to marketing. You can also complain to the Information Commissioner's Office at ico.org.uk.
1. Introduction
Fire Safety Business Sales is a division of Reads Advice Partners Ltd (Company No. 12124192), registered in England and Wales. We are committed to protecting your privacy and handling your personal data responsibly in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This privacy policy explains what information we collect, how we use it, how long we keep it, and the rights you have over your data.
2. Who We Are
The data controller for the information collected through this website is Reads Advice Partners Ltd, trading as Fire Safety Business Sales. If you have any questions about this policy or our handling of your data, please contact us at enquiries@
3. Information We Collect
We collect information that you provide to us voluntarily through our website forms. This may include:
- Your name, email address, phone number, and postcode
- Your company name and business details
- Information about your business (turnover, team size, accreditations, contract mix)
- Any other information you choose to share in free-text fields
We also collect limited technical information automatically when you visit the site, including your IP address, browser type, referring URL, and the pages you view. This helps us understand how the site is being used and improve our services.
4. How We Use Your Information
We use the information you provide for the following purposes:
- To respond to your enquiry and arrange a confidential conversation
- To produce an indicative valuation of your business if you request one
- To send you resources you have requested, such as our free guide
- To follow up with you about your enquiry, where you have given us permission to do so
- To comply with our legal and regulatory obligations
We will never sell your personal data to third parties or use it for unsolicited marketing unrelated to your original enquiry.
5. Legal Basis for Processing
We process your personal data on the following legal bases:
- Consent: where you have explicitly agreed to receive information from us
- Legitimate interests: where you have contacted us about our services and we have a legitimate interest in responding
- Legal obligation: where we are required to retain information to comply with UK law
6. Confidentiality
Confidentiality is the foundation of our service. Any information you share with us about your business, including financials, contracts, and staff details, is treated in the strictest confidence. We will never share identifying information with potential buyers without your explicit written consent, and all buyers who receive any identifying information must sign a non-disclosure agreement, a legal promise to keep it confidential, first.
7. Data Sharing
We do not sell, rent, or trade your personal data. We may share your information with the following third parties strictly in connection with the service you have requested:
- Our internal team at Reads Advice Partners Ltd
- Trusted technology providers who host our website, email systems, and CRM
- Professional advisers (accountants, solicitors) where necessary to progress a sale, and only with your explicit consent
- Regulatory or law enforcement bodies where required by law
8. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Enquiry data is typically retained for up to 6 years, in line with standard business record-keeping requirements. You may request earlier deletion at any time.
9. Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
- The right to access a copy of your data
- The right to correct inaccurate or incomplete data
- The right to request erasure of your data
- The right to restrict or object to processing
- The right to data portability
- The right to withdraw consent at any time
- The right to lodge a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, please contact enquiries@
10. Cookies
Our website uses minimal cookies. We use a session identifier stored in your browser to remember form progress and link related form submissions. With your consent, we also use analytics cookies from Google Analytics and Microsoft Clarity, as our cookie policy explains. We do not use advertising cookies.
11. Security
We take the security of your personal data seriously. We use appropriate technical and organisational measures to protect it, including encryption in transit, access controls, and secure storage. No system is completely secure, but we work continuously to protect your data from unauthorised access or disclosure.
12. Changes to This Policy
We may update this privacy policy from time to time. The most recent version will always be available at this URL, and material changes will be clearly indicated by the "last updated" date at the top of this page.
13. Contact Us
If you have any questions about this privacy policy, or about how we handle your personal data, please contact:
Simon Read, Fire Safety Business Sales
A division of Reads Advice Partners Ltd
Email: enquiries@
Phone: 01285 704466