Cookie Policy
How we use cookies on firesafetybusinessforsale.co.uk and how you can control them.
Last updated: 12 April 2026
We use cookies to improve your experience on this website and to understand how visitors interact with our content. This page explains what cookies we set, why we set them, and how you can opt out.
What are cookies?
Cookies are small text files stored on your device when you visit a website. They allow the site to remember your preferences and provide the site owner with information about how the site is being used. Cookies cannot run programmes or deliver viruses to your computer.
Cookies we use
We use two categories of cookie on this website.
1. Strictly necessary
These cookies are essential for the website to function correctly. They do not require your consent and cannot be switched off.
- reads_consent: stores your choice on the cookie notice, in your browser's local storage rather than as a cookie. It stays until you clear this site's data. Provider: this website.
2. Analytics and measurement
These cookies help us understand how visitors use the site so we can improve it. They are only active after you click Accept on the cookie notice. Before consent is given, both tools operate in anonymous, cookieless mode.
Google Analytics 4 (GA4)
Provider: Google LLC
Measurement ID: G-ENF687BBDV
Purpose: Measures how visitors interact with this site: pages visited, time on page, and navigation paths. This helps us understand what content is
most useful. Until you give consent, GA4 uses aggregated, cookieless measurement with
no personal data stored.
Cookies set after consent: _ga (2 years), _ga_ENF687BBDV (2 years)
Opt out: Google Analytics Opt-out Browser Add-on
Microsoft Clarity
Provider: Microsoft Corporation
Project ID: wa8gjnmbag
Purpose: Records anonymised session data (scroll patterns and click interactions) to help us improve the site layout and user experience.
Until you give consent, Clarity does not set identification cookies or record
personal data.
Cookies set after consent: _clck (1 year), _clsk (1 day),
CLID (1 year), MR (7 days), MUID (1 year)
Opt out: Microsoft Clarity privacy information
Google Maps (Google LLC) shows the map of our office on the contact page. It loads only after you accept analytics cookies or press Show map, and Google may then set its own cookies.
Your choices
Analytics cookies are only set after you click Accept on the cookie notice. If you do not click Accept, GA4 and Clarity will continue to operate in anonymous, cookieless mode: no identification cookies are placed on your device.
To withdraw consent at any time, clear this site's stored data in your browser (the reads_consent entry). In Chrome: Settings → Privacy and security → Cookies and other site data → See all site data and permissions → search for this domain → Delete. The cookie notice will reappear on your next visit, allowing you to change your preference.
Third-party privacy policies
Updates to this policy
We may update this cookie policy from time to time. The date at the top of this page shows when the policy was last revised. Continued use of the website after any changes constitutes your acceptance of the updated policy.
Contact
If you have questions about how we use cookies, please contact us at simon@firesafetybusinessforsale.co.uk or call 01285 704466.